The 2024 Nissan Tip-Off Tailgate delivered an unforgettable fan experience during Final Four weekend, turning the Great Lawn into a high-energy celebration of basketball culture. Massive brand activations from the U.S. Army, Home Depot, LG, Coca-Cola, and Wendy’s gave fans hands-on experiences, while a Ferris wheel, interactive basketball hoops, and a packed main stage featuring performances by Bleachers and Young the Giant brought nonstop excitement to the heart of the madness.